Permission email marketing average response rates can be as high as 15%-20%. Compare that to direct mail where you may hope to get a response rate of 1%-2% if you're lucky.
Unlike recipients of regular mail and telemarketing calls, consumers who receive email newsletters and product/service offerings have voluntarily given permission to send them information and offers of interest.
Benefits of permission email marketing include:
Direct communication with prospects and customers--Enables interactive dialogues between marketer and customer, if needed.
Lower costs--Permission email marketing campaigns cost far less than any other advertising medium.
Personalization and Targeting qualified leads--Marketers can build personal profiles of subscribers and tailor the content based on subscriber interests.
Excelleweb will work with you and your team to devise a permission email marketing strategy that integrates with all your offline marketing efforts. We can execute all of your campaigns so that you can focus on your core business.
We'll report back to you how many subscribers read your messages, who forwarded messages, results of any online surveys, etc. The feedback you receive will enable you to show Return On Investment for every marketing campaign.
If you would like to use the same email marketing tools we use here at Excelleweb, you can register for a trial subscription here.
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