Fact: Words are what compel people to buy, get them to take action, subscribe, fill out a contact form, etc. It is the 'secret sauce' in web site marketing. Read a great article on this topic.
Writing web copy is easy. Just take printed marketing literature and paste it into your web site. RIGHT? ABSOLUTELY NOT. That's one of the biggest mistakes anyone can make with a web site.
You need to write in a different tone, style, and keep search engines in mind for optimization purposes. Good web copy writers are invaluable. They should be added to the mix when any web site planning is involved.
What happens most often, though, is the site is built and the last thing that is added to the list of tasks is to find someone to write content for the site. Web writers need to know exactly what the business goals of the web site are going to be and gain input from the business leaders regarding brand and positioning of the organization.
Excelleweb will work collaboratively with your team to ensure that you 'put your best foot forward' when it comes to convey the correct message through your web content. We understand more than most how to create copy that is compelling, concise, and with search engine optimization in mind. It's a fine line to create copy that gets the highest rankings on major search engines. Some writers overdo it and can actually hurt your overall rankings by using repetitive phrases in your text.
Net Words is a great book to read on the topic of writing good web copy. Visit my May 2005 newsletter to read more on writing good web copy.
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