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How Much Does A Bad Web Site Cost?
Frequently I am asked, "How much does a good/great web site cost?" But I think it is interesting to ponder the question, "How much does a bad web site cost?"
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A site with bad graphic design is often the first impression someone will have of your firm. You may have a nice sign, a pleasant reception area, perhaps your employees dress professionally. But if a visitor goes to your Website first, they won't see any of it.
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A site with text that is dated, at best, lets people know you don't keep things up do date. At worst it may continue to promote an image or message that you no longer wish to present.
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A site with bad functionality can drive a visitor away in frustration. It's unlikely the visitor will come back, either to your Website or to your office. Broken links, images that never load, forms that ask for information but don't deliver, back-buttons that won't go back, all cause people to click away as quick as they can.
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A website that makes promises will cause great problems if you don't deliver. Do you offer products, mailings, or newsletters? Do your promise information, instructions, prices, or answers to great questions? If you do, and people come to your site and navigate, register, or order, then you will look bad if you don't deliver.
What can you do to your current web site to ensure it is a great web site? If you're not sure how to answer that question, I'd be happy to discuss at length with you. I can be reached at 614-679-0912 or at tom.anderson@excelleweb.com.
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